SWEATMAN X ESTADIO TONICS

WE WANTED TO APPROACH THE GINTONICS IN CHARLESTON DIFFERENTLY THAN WE HAD IN DC. IT WASNT A QUESTION THAT GINTONICS WOULD BE AS BIG A PART OF ESTADIO CHS AS THEY WERE AT THE ESTADIO IN DC. BUT WHILE THE ORANGE THYME GINTONIC HAS BEEN REALLY SUCCESSFUL THE FACTORS IN 2O1O DC THAT LED ME TO MAKE IT THE WAY IT WAS DIDN’T EXIST IN CHS IN 2O19. SO EVEN THOUGH IT HAD BEEN REALLY GREAT FOR US IN DC, IT DIDN'T SEEM THAT JUST COPYING AND PASTING THAT FOR CHARLESTON WOULD BE A PARTICULARLY GOOD IDEA. 

 

FORTUNATELY WHILE WE WERE IN CHARLESTON FOR THE WINE + FOOD FESTIVAL ONE YEAR, MAX AND I WERE INTRODUCED TO SODA MAKER BRENT SWEATMAN'S TONIC AND WERE REALLY INTO IT. AFTER DOING AN EVENT TOGETHER, BRENT AGREED TO COLLABORATE WITH US ON TWO TONICS INSPIRED BY THE MOST POPULAR BOTTLED TONIC STYLES- THE CLASSIC INDIAN STYLE AND THE LIGHTER MORE HERBY MEDITERRANEAN. WE WENT BACK AND FORTH WITH WHAT THOSE STYLES MEANT AND IDEAS ON HOW TO ADAPT THEM, WINNOWING IT DOWN TO A TWO KIND OF TANGIBLE SHAPES. FROM THERE BRENT REFINED THEM INTO THE TONICS HE MAKES FOR US TODAY. THE MEDITERRANENAN WE NAMED MENORQUINA AFTER THE GIN-PRODUCING BALERIC ISLAND MINORCA AND THE INDIAN STYLE WE NAMED MADRIDLENO FOR MADRID. THE MADRIDLENO AND MENORQUINA TONICS HAVE PROVED TO BE EVEN MORE POPULAR IN CHS THAN THEIR COUNTERPARTS ARE IN DC.